Shoelaces

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Gold Shoelaces

Shoelaces are commonly sought after items for those that are active in the shoelace market, with incredibly expensive custom shoes from, for example, professional athletes. People procure these very expensive custom shoes in an effort to differentiate themselves from the rest of the world with their expression of identity that is built into the shoe purchase itself. People are able to easily and quickly stand-out and be the individual that they want to be perceived as within the community. At the end of the day, self-expression is inherent to the idea of America itself.

America is a place where shoes and shoelaces have been very popular for a long time, as footwear grew from a necessity to style choice, with crucial implications within social groups alike. Nike is a great example of a shoe company that has profited tremendously from men and women purchasing incredibly expensive shoes that they truly cannot afford. It is quite hilarious when one thinks about the implications of young kids and young adults spending hundreds of dollars they do not have on a pair of shoes. Yet, that is the shoelace world that we live in today and the only thing one can do now is to accept it and rock some banging shoes.

New, Fresh, Ideas

There are hundreds of thousands of businesses starting and failing every single day, for example, designer gold shoelaces companies.  The most successful businesses are the ones with new creative, innovative, and daring ideas that set them apart from everyone else.  Penetrating an already established market with a new product can be very daunting and require a lot of effort, time, and money.  The most difficult task to undergo, is creating your own market and niche from scratch with a new idea that could revolutionize another market.

The shoe market is an ever changing market that is very difficult to penetrate with companies like Nike, Addidas, Reebok, and others dictating the next evolution of shoes.  The best way to re-invent an industry is to create an innovation to the already large market that will change the “game.”  Shoelaces is that evolutionary change for the shoe business.