Shoelaces are commonly sought after items for those that are active in the shoelace market, with incredibly expensive custom shoes from, for example, professional athletes. People procure these very expensive custom shoes in an effort to differentiate themselves from the rest of the world with their expression of identity that is built into the shoe purchase itself. People are able to easily and quickly stand-out and be the individual that they want to be perceived as within the community. At the end of the day, self-expression is inherent to the idea of America itself.
America is a place where shoes and shoelaces have been very popular for a long time, as footwear grew from a necessity to style choice, with crucial implications within social groups alike. Nike is a great example of a shoe company that has profited tremendously from men and women purchasing incredibly expensive shoes that they truly cannot afford. It is quite hilarious when one thinks about the implications of young kids and young adults spending hundreds of dollars they do not have on a pair of shoes. Yet, that is the shoelace world that we live in today and the only thing one can do now is to accept it and rock some banging shoes.